Optimizely

Marketing liberation starts here

One platform to experiment, build, and sell — so your team can stop fighting the process and get back to making great work.

What you get

Everything an experience-maker needs, in one place

Test bold ideas and ship the ones that work, backed by data instead of debate.

Give every team the tools to build, personalize, and publish without waiting on IT.

Connect content and commerce so every experience feels like one product, not three.

The lands of the liberated

35% average lift, without the guesswork.

The world leader in experimentation

9,000+

brands liberated

1.2B

experiments run

35%

average lift reported